Giani's Ice Cream was established in 1956 in the capital of India. With 60 outlets and 100 products, Giani's was present in 5 states. Giani's aspired to grow as a national brand and needed an avatar that could serve the purpose. The 8 month long rebranding exercise resulted in succeful transformation that helped the legendary brand grow by 50% in merely two years!
While Giani's was one of the most loved brands among its customers, the identity was unable to express the experience its customers used to have in the store. An experience of hanging out with the loved ones, celebrating, sharing emotions, etc. Basically, opening up over an ice cream.
In its history of 60 years, this was the first time Giani's planned to sell its products in the general market, where it had to compete with other established national and international brands. Thus, needed a disruptive product design.
The website was revamped to showcase the new brand identity, products, stores, and franchise inquiries.
The brand is now a national sensation. It has started putting up its feet in the international markets.
Giani's has expanded its reach to 11 states in India
Giani's achieved it vision of going international
Giani's now a fast selling franchise with more than 100 outlets
In a short span of 4 years, Giani's has registered 70% growth