A food-tech startup in UAE aimed to launch an online service for providing working class people with a facility to call a chef at their homes for cooking them regular/party meals. While the brand expression was required to have a distinct character, the user experience of the application had to be extremely intuitive. Aarts helped the brand in positioning in the emerging market with all guns loaded. The brand has grown leaps and bounds in the last one year.
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Icons were hand-drawn for personalizing the user experience on the application.
With the super-intuitive, uncluttered booking experience, the web application was designed and developed with scalable architecture considering its future expansion.
The brand has established itself as a leader in the respective market space in the UAE market, and is becoming a new trend with each passing day.
months of brand development
team members involved in the process
year of successful operations
client satisfaction
