A food-tech startup in UAE aimed to launch an online service for providing working class people with a facility to call a chef at their homes for cooking them regular/party meals. While the brand expression was required to have a distinct character, the user experience of the application had to be extremely intuitive. Aarts helped the brand in positioning in the emerging market with all guns loaded. The brand has grown leaps and bounds in the last one year.
The brand identity was required to have a strong character to establish the brand as a leader in the respective market space. Unlike other food brands, HeyChef aimed to highlight its tech side as well, for that being its strength. While achieving that, HeyChef required a simple yet meaningful messaging that could hit the emotional chord in customers.
Icons were hand-drawn for personalizing the user experience on the application.
The brand has established itself as a leader in the respective market space in the UAE market, and is becoming a new trend with each passing day.
months of brand development
team members involved in the process
year of successful operations